Table Talk with Food, Wine & Spirits Professionals
presented by Colangelo & Partners Public Relations
Posts Tagged ‘Veneto’Soave wine and its principal variety, Garganega, got lots of face time at this year’s Vino 2011 Italian Wine Week in New York. Soave was one of only a handful of regional showcase seminars during the week. At the seminar, Giovanni Ponchia, head oenologist of the Soave Consortium, and Attilio Scienza, a premiere expert in volcanic wines from the Universita` di Milano, explained what makes this volcanic white so unique. Soave has enjoyed a re-emergence in the US in recent years. Our very own Gino Colangelo was on hand to speak about the success integrated marketing has had for the category in the American market, using CPR’s campaign for the Soave Consortium as a case study. 2011 promises to be a big year for Soave. Keep a look out this April at Vinitaly – Garganega is the variety that will represent the Veneto region in Vinitaly’s commemorative “White Wine of Italy”, celebrating 150 years of Italian unity. Related posts:
Tags: Garganega, Italian wine, Soave, Veneto, Vinitaly, Wine |