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Posts Tagged ‘Garganega’Yesterday marked the inauguration of the much anticipated Soave Month @ Eataly. To kick off what will be a month jam-packed with great events and, most importantly, great Soave wines, press were invited to enjoy a Soave ‘aperitivo’ at Eataly. Attractions throughout the month of May will include a Soave Bar in the Eataly Piazza, Soave by the glass in all Eataly restaurants, tastings in the Enoteca, and a beautiful photo exhibit in Eataly entitled, ‘Soave Style.’ Long regarded as Italy’s favorite white wine, Soave has continued to grow in popularity with American wine drinkers. Soave Month at Eataly builds upon the momentum gained from the integrated marketing campaign launched by Colangelo & Partners on behalf of the Soave Consortium in 2010 to re-acquaint the US with the quality of Soave. The goal of the program was two-fold: introduce American wine drinkers to Soave and re-introduce the trade to the growing sales opportunity with Soave. The result has been palpable buzz and a 20% increase in Soave exports to the US in terms of volume and dollar value from 2009 to 2010. Steadily many younger American wine drinkers have discovered Soave’s diversity and great price/value quotient. Likewise, American wine trade has begun to realize the enormous upside of selling a great Italian white wine like Soave. Simply put the allure of Soave for Americans is undoubtedly the versatility and approachability. Soave is easy to say, easy to drink and easy on the wallet! For more info on all the activity at Eataly click here. Cin cin.  Related posts:
Tags: American wine, Enoteca, Garganega, Italian wine, Italy, Joe Bastianich, Lidia Bastianich, Soave, United States, Wine  Garganega is the main variety used to make Soave wines. Soave wine and its principal variety, Garganega, got lots of face time at this year’s Vino 2011 Italian Wine Week in New York. Soave was one of only a handful of regional showcase seminars during the week. At the seminar, Giovanni Ponchia, head oenologist of the Soave Consortium, and Attilio Scienza, a premiere expert in volcanic wines from the Universita` di Milano, explained what makes this volcanic white so unique. Soave has enjoyed a re-emergence in the US in recent years. Our very own Gino Colangelo was on hand to speak about the success integrated marketing has had for the category in the American market, using CPR’s campaign for the Soave Consortium as a case study. 2011 promises to be a big year for Soave. Keep a look out this April at Vinitaly – Garganega is the variety that will represent the Veneto region in Vinitaly’s commemorative “White Wine of Italy”, celebrating 150 years of Italian unity. Related posts:
Tags: Garganega, Italian wine, Soave, Veneto, Vinitaly, Wine |