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Archive for February 5th, 2012The Slow Wine Guide of Italian wines in English has arrived in the US. Last week saw CPR staff embracing the Slow Food movement by hosting press, trade, interested consumers and 70 Italian wine producers at tasting events in New York and Chicago. The Slow Wine Guide adopts a new approach to wine criticism and looks at a variety of factors to evaluate wineries in their entirety, taking into consideration the wine quality, typicity and adherence to terroir, value for money, environmental sensitivity and ecologically sustainable viticultural practices. The innovative guide uses three symbols to evaluate each winery:
The level of interest and positive feedback from attendees has been terrific. Our clients at Slow Food headquarters in Bra, Italy are equally enthusiastic about their US audiences: “We are delighted. It was our first experience in the USA and we were pleased to meet with a very attentive, interested audience,” said Giancarlo Gariglio, one of the Chief Editors of the Slow Wine guide. “Both the trade and consumer audiences were engaged.” Fabio Giavedoni, the guide’s other Chief Editor, added “There is an attention here that is difficult to find in Italy, something that even our Italian producers noted. The quality of the questions and comments was excellent.” The Slow Wine guide is published in the USA by Chelsea Green and is available on amazon.com.   Related posts: Tags: Chicago, Italian wine, New York City, Slow Food, Wine |
