CONVIVIUM
Table Talk with Food, Wine & Spirits Professionals
presented by Colangelo & Partners Public Relations
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Archive for February, 2012This past weekend our client Tequila Partida participated at the South Beach Food & Wine Festival. We were thrilled to taste thousands of members of the press, trade and consumers on Partida throughout the three-day event. Everyone appreciated the smooth spirit served neat as well as in the Partida Margarita and Marita Leonard’s Sangrita. To make the Sangrita at home (a perfect brunch treat), please see the recipe below. Sangrita 2 oz Tabasco or Cholula Hot Sauce 1 oz Lime Juice 7 oz Orange Juice 2 oz Grapefruit Juice 1 teaspoon Salt 2 teaspoons Fresh Ground Pepper 15 oz Tomato Juice 1 Jalapeno (Cut in half with seeds) Add all the ingredients into a pitcher. Stir until the salt & pepper is dissolved. Let the mix sit for 15mins to 30mins with the Jalapeno then when the right heat level is reached then discard the jalapeno pieces. Keep Refrigerated. Enjoy Sangrita traditionally accompanied with a neat pour of your favorite Tequila Partida.
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Posted in: Events , Public Relations , Spirits | Comments Off Vinitaly in the World Tour recently debuted the spring US Tour Dates for 2012. The highly anticipated tour will stop in Chicago at the River East Arts Center on April 30th and in New York at Three Sixty° (Tribeca Rooftop) on May 2nd for trade tastings. A consumer event will take place in New York at 82 Mercer in partnership with the American Cancer Society’s annual Taste of Hope Fundraiser. Get ready to swirl and sip your favorite Italian wines!
For the first time ever, Vinitaly will hold its US Tour events in the Spring in order to better serve the American wine trade. For the third year in a row, Vinitaly will partner with the American Cancer Society to help raise money to fight cancer. Vinitaly in the World is dedicated to opening up the exciting world of Italian wine to US wine press and trade, including importers, distributors, retailers, restaurateurs and sommeliers, and to educating Italian wine producers about the US market. Related posts:
Posted in: Uncategorized | Comments Off The Slow Wine Guide of Italian wines in English has arrived in the US. Last week saw CPR staff embracing the Slow Food movement by hosting press, trade, interested consumers and 70 Italian wine producers at tasting events in New York and Chicago. The Slow Wine Guide adopts a new approach to wine criticism and looks at a variety of factors to evaluate wineries in their entirety, taking into consideration the wine quality, typicity and adherence to terroir, value for money, environmental sensitivity and ecologically sustainable viticultural practices. The innovative guide uses three symbols to evaluate each winery:
The level of interest and positive feedback from attendees has been terrific. Our clients at Slow Food headquarters in Bra, Italy are equally enthusiastic about their US audiences: “We are delighted. It was our first experience in the USA and we were pleased to meet with a very attentive, interested audience,” said Giancarlo Gariglio, one of the Chief Editors of the Slow Wine guide. “Both the trade and consumer audiences were engaged.” Fabio Giavedoni, the guide’s other Chief Editor, added “There is an attention here that is difficult to find in Italy, something that even our Italian producers noted. The quality of the questions and comments was excellent.” The Slow Wine guide is published in the USA by Chelsea Green and is available on amazon.com.  Related posts: Tags: Chicago, Italian wine, New York City, Slow Food, Wine After months of preparation and work in detail to guarantee the best setting, we finally made it to the Winter Fancy Food Show with our new client UPEMI (Union of Producers and Employers of Meat Industry). And the show taking place in San Francisco on January 15-17 was definitely a great success! Food industry professionals in both the trade and media stood in line throughout the three-day exhibit in order to taste the high-quality European cuisine, main object of the promotional campaign. Expert European chefs prepared special meat dishes using the best quality European meat, attracting lines of curious visitors. Collateral events like a press conference and VIP banquet for trade made sure to spread the campaign message throughout the audience of professionals in the industry. Representatives from the European meat industry are continuing to promote their international campaign: “Tradition, quality and European taste.” The goal of the campaign is simple—to expand consumers’ knowledge about the qualities of European meat and to announce their entrance into the US market. The campaign is mainly addressed to distributors, wholesalers, importers, local manufacturers, meat processers and industry associations. Throughout the duration of the project, widespread information and promotional campaigns will be conducted which will introduce the properties of European beef, pork and products on their base. Europe is a well-known traditional producer of excellent beef and pork. Strict rules regulate every stage of production, processing and distribution, while experienced breeders care about getting a unique flavor and juiciness. European producers exports more than 40 million tons of pork and approximately 120,000 tonnes of beef to the United States. “America has a wonderful and diverse culinary tradition. What binds Europe and USA is a multitude of meat dishes and ways of preparing,” says Wieslaw Rozanski, President of the Union of Producers and Employers of Meat Industry (UPEMI), the organization implementing the project. “America is the fifth consumer market of meat in the world. European producers appreciate those facts and are aiming to satisfy the most demanding needs of American consumers.” For additional information about the campaign, and/or to learn more about the European production standards, log on to www.europeanmeat.eu. Next stop will be the Summer Fancy Food Show inWashington,DCon June 17-19. We look forward to see you at the UPEMI booth!
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