CONVIVIUM
Table Talk with Food, Wine & Spirits Professionals
presented by Colangelo & Partners Public Relations
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The functional food and beverages market in the US ( food and drink fortified with health benefits and supplements to you and me) is set to grow to $8.618 billion by 2015. Forget about finding necessary vitamins and minerals in your regular diet – that’s so two minutes ago! In the last few months, we have seen quite a trend emerging in the Colangelo office. Our once happy and sybaritic existence of indulging in artisan cheeses and meats from Italy washed down with premium tequilas and royal wines has been replaced by 6 day antioxidant regimes and gluten free, guilt free indulging. Are we bucking a trend that seems to be taking over the food industry and turning CPR into an altogether holistic agency? Just last week, pizza was classified as a vegetable and will take it’s place in school cafeterias alongside the much maligned spinach. Enter one of our newest clients, BOLD Organics gluten free, frozen pizza. Feeling a little sluggish after the holidays? I’ve got just the thing for you, take the Six-Pack Challenge courtesy of our free radical fighting client, Reboot. And while we are treating our bodies as temples we are definitely not forgetting about the physical temples we reside in. Bio-Green Crystals, our non-toxic, all natural eco-friendly household cleaners has us cleaning house and feeling nearly 1oo% puritanical. All we need now is a client to cleanse and purify our minds and make us completely wholesome. I wonder if Deepak Chopra needs some PR?
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