CONVIVIUM
Table Talk with Food, Wine & Spirits Professionals
presented by Colangelo & Partners Public Relations
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For those who are not immersed in the spirits world– that is alcohol not ghosts–Tales of the Cocktail is taking place in New Orleans this week. From July 20 to 24, the Big Easy is home to thousands who are in the business of alcohol. While to most this seems like the world’s biggest party, and while that may be the case, Tales of the Cocktail is a time to network and learn more about products, drinks, the history of cocktails and everything surrounding liquor. Attendees learn a lot, but you can rest assured they will have a good time attending the seminars. With more than 46 seminars taking place in five days how do you decide what sessions to attend? The names alone of the panel discussions make it a hard decision. You can choose from “Making Love to His Tonic and Gin,” ” Sodatender or Barjerk,” “The Bad Bad Boys of Saloons,” ” What Would Aristotle Drink?” and ” Who’s Your Daddy? A Mai Tai Paternity Test.” These seminars provide the knowledge and expertise to help everyone involved in libations, including the customer. This is a time for mixologists to learn about different brands, modern drinks and the history and allure of classic cocktails. Master Mixologist and Partida Tequila Brand Ambassador, Jacques Bezuidenhout is a panelist in the “The Negroni: an Iconic Cocktail” seminar with Livio Lauro, President of the United States Bartenders’ Guild, and moderator Paul Clarke, Contributing Editor of Imbibe. The panel will discuss the history of the Negroni, how the mix of gin, Campari and vermouth still influences Italian culture, and how the drink became elevated to a cult classic among bartenders and spirit enthusiasts. Two clients, Partida Tequila and I Spirit Vodka, are attending Tales of the Cocktail. Be on the lookout for these two premium brands in New Orleans. If you are not attending, follow Tales of the Cocktail on Twitter at @totc, and/or have friends over and create your own event in which you and guests can try different spirits. Cheers.  Related posts: Posted in: Uncategorized |
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