CONVIVIUM
Table Talk with Food, Wine & Spirits Professionals
presented by Colangelo & Partners Public Relations
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Heading out to a Cinco de Mayo party tomorrow? Tequila Partida has some fun and easy trivia that you will impress your friends! From sombreros to Mezcal and everything in between, the fifth of May is a day when Americans like to explore cuisine and culture from our neighbor to the South. But many are unaware of the true beauty and authenticity behind Tequila, the most recognized spirit of Mexico. With history dating the spirit back to the days of the Aztecs (when Tequila was called “pulque”), Tequila has a celebrated background that goes back as long as Mexico itself. Here are five of the major points everyone should know about Tequila, courtesy of Tequila Partida, the world’s top-rated Tequila.
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Tags: Cinco de Mayo, Partida, Tequila For the third year running, Colangelo & Partners PR hosted the dean and dignitaries from the University of Bologna on the New York leg of their international MBA roadshow. GD Cucine (www.gdcucine.com) a cutting edge design showroom in the trendy Chelsea district threw open its Seguso glass doors to the cities brightest young professionals with a desire to leave it all behind and seek out further education in beautiful Bologna. And what better way to whet their appetites for all things Italian than fraternizing with such luminaries as winemaker Marco Caprai and celebrated Umbrian chef Salvatore Denaro. The stylish juxtaposition of elegant whimsical fashion by Tuscan designer Danilo Gabrielli and powerfully masculine Ducati motorcycles brought in especially for the event was the perfect symbol of the diversity and value of the “Made in Italy” brand worldwide. Speakers and espousers for the evening included Professor Massimo Bergami, founder of the prestigious MBA program, Angelo Manaresi, Director of MBA Design, Fashion and Luxury Goods, Fernando Napolitana , Founder & President, Italian Business and Investment Initative, Teodora Sevastakleva, International Business Director of Ferragamo Parfum and Riccardo, Director of Instituto Italiano di Cultura, NYC. To further tempt these special graduates, if that was even necessary, the University announced full and partial scholarships for the 2012/2013 academic year on the night. Potential students can apply for the programs and find out more about the scholarships by going to: http://www.almaweb.unibo.it/internationalmba/foodAndWine1.php?v=8 and http://www.almaweb.unibo.it/internationalmba/designFashionAndLuxuryGoods1.php?v=8. And just as fast as the educational whirlwind tour sashayed into the town, they were gone in a New York Minute. Next stop Miami, final destination - limitless!
Related posts: Posted in: Uncategorized | Comments Off This past weekend our client Tequila Partida participated at the South Beach Food & Wine Festival. We were thrilled to taste thousands of members of the press, trade and consumers on Partida throughout the three-day event. Everyone appreciated the smooth spirit served neat as well as in the Partida Margarita and Marita Leonard’s Sangrita. To make the Sangrita at home (a perfect brunch treat), please see the recipe below. Sangrita 2 oz Tabasco or Cholula Hot Sauce 1 oz Lime Juice 7 oz Orange Juice 2 oz Grapefruit Juice 1 teaspoon Salt 2 teaspoons Fresh Ground Pepper 15 oz Tomato Juice 1 Jalapeno (Cut in half with seeds) Add all the ingredients into a pitcher. Stir until the salt & pepper is dissolved. Let the mix sit for 15mins to 30mins with the Jalapeno then when the right heat level is reached then discard the jalapeno pieces. Keep Refrigerated. Enjoy Sangrita traditionally accompanied with a neat pour of your favorite Tequila Partida.
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Posted in: Events , Public Relations , Spirits | Comments Off Vinitaly in the World Tour recently debuted the spring US Tour Dates for 2012. The highly anticipated tour will stop in Chicago at the River East Arts Center on April 30th and in New York at Three Sixty° (Tribeca Rooftop) on May 2nd for trade tastings. A consumer event will take place in New York at 82 Mercer in partnership with the American Cancer Society’s annual Taste of Hope Fundraiser. Get ready to swirl and sip your favorite Italian wines!
For the first time ever, Vinitaly will hold its US Tour events in the Spring in order to better serve the American wine trade. For the third year in a row, Vinitaly will partner with the American Cancer Society to help raise money to fight cancer. Vinitaly in the World is dedicated to opening up the exciting world of Italian wine to US wine press and trade, including importers, distributors, retailers, restaurateurs and sommeliers, and to educating Italian wine producers about the US market. Related posts:
Posted in: Uncategorized | Comments Off The Slow Wine Guide of Italian wines in English has arrived in the US. Last week saw CPR staff embracing the Slow Food movement by hosting press, trade, interested consumers and 70 Italian wine producers at tasting events in New York and Chicago. The Slow Wine Guide adopts a new approach to wine criticism and looks at a variety of factors to evaluate wineries in their entirety, taking into consideration the wine quality, typicity and adherence to terroir, value for money, environmental sensitivity and ecologically sustainable viticultural practices. The innovative guide uses three symbols to evaluate each winery:
The level of interest and positive feedback from attendees has been terrific. Our clients at Slow Food headquarters in Bra, Italy are equally enthusiastic about their US audiences: “We are delighted. It was our first experience in the USA and we were pleased to meet with a very attentive, interested audience,” said Giancarlo Gariglio, one of the Chief Editors of the Slow Wine guide. “Both the trade and consumer audiences were engaged.” Fabio Giavedoni, the guide’s other Chief Editor, added “There is an attention here that is difficult to find in Italy, something that even our Italian producers noted. The quality of the questions and comments was excellent.” The Slow Wine guide is published in the USA by Chelsea Green and is available on amazon.com.  Related posts: Tags: Chicago, Italian wine, New York City, Slow Food, Wine After months of preparation and work in detail to guarantee the best setting, we finally made it to the Winter Fancy Food Show with our new client UPEMI (Union of Producers and Employers of Meat Industry). And the show taking place in San Francisco on January 15-17 was definitely a great success! Food industry professionals in both the trade and media stood in line throughout the three-day exhibit in order to taste the high-quality European cuisine, main object of the promotional campaign. Expert European chefs prepared special meat dishes using the best quality European meat, attracting lines of curious visitors. Collateral events like a press conference and VIP banquet for trade made sure to spread the campaign message throughout the audience of professionals in the industry. Representatives from the European meat industry are continuing to promote their international campaign: “Tradition, quality and European taste.” The goal of the campaign is simple—to expand consumers’ knowledge about the qualities of European meat and to announce their entrance into the US market. The campaign is mainly addressed to distributors, wholesalers, importers, local manufacturers, meat processers and industry associations. Throughout the duration of the project, widespread information and promotional campaigns will be conducted which will introduce the properties of European beef, pork and products on their base. Europe is a well-known traditional producer of excellent beef and pork. Strict rules regulate every stage of production, processing and distribution, while experienced breeders care about getting a unique flavor and juiciness. European producers exports more than 40 million tons of pork and approximately 120,000 tonnes of beef to the United States. “America has a wonderful and diverse culinary tradition. What binds Europe and USA is a multitude of meat dishes and ways of preparing,” says Wieslaw Rozanski, President of the Union of Producers and Employers of Meat Industry (UPEMI), the organization implementing the project. “America is the fifth consumer market of meat in the world. European producers appreciate those facts and are aiming to satisfy the most demanding needs of American consumers.” For additional information about the campaign, and/or to learn more about the European production standards, log on to www.europeanmeat.eu. Next stop will be the Summer Fancy Food Show inWashington,DCon June 17-19. We look forward to see you at the UPEMI booth!
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Posted in: Uncategorized | Comments Off To kick off 2012, we led a special Partida tasting in the office to get everyone excited about the brand in the New Year. Although the whole agency does not work on the account, everyone sat in to learn about the ultra-premium Tequila and how to properly taste spirits. Our colleague also wrote a great piece on her blog about the tasting. http://avvinare.com/2012/01/07/spirited-saturday-partida-tequila-neat/ Happy 2012! Related posts:
Tags: Drink, Tequila The holidays sure have brought an onslaught of distracting delights, both office-based, in the form of daily cookies and cakes, and Web-based, in the form of the gift guides we pitch and assiduously scour for our own gift ideas. Added to those is the profusion of deal sites showcasing gifts tasty and trendy, outlandish and last-minute. Gilt Groupe deals take on a new luster when I sense they might satisfy one of my trickier gift recipients. Our own client, Kusmi Tea’s, website – I have to admit – has fulfilled much of my own last-minute gift list-checking. Kusmi gets my vote for the pretty presents award, at least under my Christmas tree. My favorite in the ‘outlandish’ category is probably A Small World’s ‘Favourite Experiential Gifts’ guide, which highlights such generous goodies as a Zero Gravity Flight on the Boeing 727-400 G Force One starting at $3,675 and the Momentum Adventure: trekking through mountain passes in Mongolia, crossing the deserts of Jordan, or canoeing through the Yukon… these are for the faint neither of heart nor of wallet. And so it’s a period of plenty… of receipts, daily distractions, calories and inspiration. From everyone at Colangelo & Partners, we wish for you all that it is also a period of plenty of warm moments with family and friends and of good food and drink, and the beginning of a joyful, prosperous New Year.  No related posts. Tags: gifts, holidays Yesterday, December 5th, was a celebration of alcohol around the US as the date marked the 78th anniversary of Repeal Day and the end of Prohibition. Bars around the country celebrated with specials, era-style clothing and music and more. We liked this article that gives a bit more of a historical perspective on this important date, Cheers to America’s Alcohol System.  Related posts: Tags: Prohibition, Repeal Day, Repeal of Prohibition Slow Food Editore, the publishing arm of Slow Food, will publish its first-ever Slow Wine guide in the English language in January 2012. In lieu of the numerical ratings system common to many contemporary wine guides, the Slow Wine guide employs a comprehensive approach of visiting each and every winery at length, spending time with the owners and winemakers, and appraising the winery in is entirety, with a holistic view toward wine quality and value, sustainability, and the values of the Slow Food movement. To celebrate the arrival of this dynamic and distinctive new guide to US shores, Colangelo & Partners will host a series of events in late January and early February in NYC and Chicago for trade, press and consumers. Registration for an industry event in NYC is now open. An afternoon press briefing and walk-around tasting for press and trade will take place Monday, January 30 at the Metropolitan Pavilion in Manhattan. Registration is available at http://slowwinenyctrade.eventbrite.com/ For information about the industry event in Chicago and events for consumers in NYC and Chicago, watch this space. About Slow Food International Related posts:
Tags: Food, Slow Food, sustainability, Wine |
